Interior of a luxury private jet cabin with leather seating and warm ambient lighting

Private Aviation Advisory · London

The Zonda Way

A private aviation and luxury advisory based in London. We work with a select number of ultra‑high‑net‑worth individuals, founders and family offices to design and manage their private aviation operations with clarity, efficiency and discretion.

15–25%
Average annual overspend identified
100%
Independent — no fleet, no operator dependency
15–25% Typical Overpayment Identified
10,000+ Vetted Aircraft Worldwide
ARGUS Safety Rated Operations
4 hrs Guaranteed Response Time

How We Work

Strategy
We design the right overall programme for how you should fly — before a single flight is arranged
Oversight
We set and monitor the standards under which specialist aviation partners operate your flights
One Relationship
You deal with The Zonda Group. We handle the complexity in the background

We act as an aviation office for our clients. Our role is to understand how you fly today, design the right overall strategy for how you should fly tomorrow, and then oversee the sourcing and management of flights to that strategy.

We do not own or operate aircraft. Instead, we work through specialist aviation partners and a vetted network of certified operators to source, contract and run flights in line with your requirements. You deal with one relationship — The Zonda Group — while we handle the complexity in the background.

This structure allows us to separate thinking from execution: strategy, auditing and programme design sit with us; day‑to‑day flight operations sit with partners who specialise in that work, under standards we set and monitor.

Our work begins with your needs — not a product to sell.

We do not own aircraft, sell jet cards or fractional shares, or depend on a single operator or programme
Flights and ground services are sourced through specialist aviation partners and a vetted network of certified carriers
A wide pool of options — with a single standard of service and accountability for our clients
We help you make better decisions across the whole market, including with operators and programmes you already use
We then supervise execution so those decisions are carried out properly
Full operator vetting via ARGUS and Wyvern safety ratings for every flight
Private jet on the tarmac during golden hour with dramatic sky Private Aviation · Managed End to End

Access to the world's finest aircraft.

Bombardier Global 7500 ultra long-range private jet — the world's largest purpose-built business jet

Ultra Long Range

Bombardier Global 7500

7,700 nm
Range
19
Passengers
Mach 0.925
Max Speed
4 Zones
Cabin Configuration
Gulfstream G650ER long-range private jet in flight

Long Range

Gulfstream G650ER

7,500 nm
Range
13
Passengers
Mach 0.925
Max Speed
51,000 ft
Max Ceiling
Dassault Falcon 8X ultra long-range trijet on approach

Ultra Long Range

Dassault Falcon 8X

6,450 nm
Range
14
Passengers
Mach 0.90
Max Speed
51,000 ft
Max Ceiling
View from aeroplane window with wing visible above dramatic cloud formations

From cabin to destination.

The right aircraft, on the right terms, at the right time.

01

Aviation Strategy & Advisory

We review how you currently use private aviation and help you decide the right mix of structures going forward — existing programmes, new memberships, charter and other options. The aim is simple: the right aircraft, on the right terms, at the right time, across the year.

Included with Advisory Membership

02

Aviation Spend Audit

We review your existing charter spend flight by flight, benchmarking every booking against independently sourced market rates. We identify where you are overpaying, highlight unfavourable broker terms, and deliver a written report with clear, actionable recommendations.

£2,500 flat fee

03

Charter Sourcing & Flight Management

When clients choose to route part of their flying through us, we coordinate trips end‑to‑end: briefing requirements, sourcing options through specialist partners, recommending the best fit, and overseeing execution. You receive curated options and a single point of contact; we manage the work behind the scenes.

On enquiry

04

Ongoing Advisory Oversight

For Advisory Members, we monitor your aviation spend, operator performance, and booking value over time. Quarterly reviews ensure your programme remains efficient and competitive as your travel patterns evolve.

Included with Advisory Membership

Built differently, by design.

01

Focused on a Small Number of Clients

We work with a select number of clients, not mass volume. This allows us to give each relationship the depth of attention it deserves.

02

Strategy First, Execution Through Specialists

Strategy and oversight sit with us. Day‑to‑day flight operations sit with partners who specialise in that work, under standards we set and monitor.

03

Works Alongside Existing Arrangements

We can work alongside your existing operators, programmes and advisers — improving outcomes without requiring you to change everything at once.

04

Clear Fees & One Point of Contact

Our fees are agreed in advance. You have a single relationship with The Zonda Group — not a different contact for every trip or query.

A clear view of where you are and where you should be.

A review of your current flying patterns and spend
An analysis of any existing contracts, memberships or programmes
A comparison of alternative structures and routes, including scenarios that involve keeping, adjusting or replacing current arrangements
A recommended strategy for the next 12–36 months
Where you choose to implement the strategy with us, we manage execution using our specialist partners and operator network
Private jet on the tarmac at sunset, representing strategic aviation planning Aviation Strategy · Structured & Tailored

For clients actively reviewing their private aviation setup

Request a Strategy Review

Two ways to engage.

Entry Point

Aviation Spend Audit

£2,500

  • Independent review of your existing charter spend
  • Every flight benchmarked against market rates
  • Identification of overpayment, hidden fees, and unfavourable terms
  • Written findings report with clear recommendations
  • One-off engagement — no ongoing commitment required
Request an Audit

Annual Membership

Zonda Advisory

£12,000 / year

  • Independent operator selection on every booking
  • Cost benchmarking against market rates for each flight
  • Up to 10 fully managed flights per year
  • Quarterly aviation spend review
  • Named point of contact — direct access to your advisor
Enquire

Not sure which is right for you? Most clients begin with the audit.

Start with an Audit

Transparent by structure, not just by promise.

01

Advisory Fees

Our advisory fees cover the audit, operator selection, benchmarking, and ongoing oversight. They are agreed in advance and are not dependent on how much you fly in any given month.

02

Flight Management Economics

When we arrange flights, the total price includes the operator's cost and our management margin. We benchmark every option against alternatives so your effective cost per route remains competitive.

03

No Supplier Incentives

We do not accept incentives that would push us to recommend a worse option for you in order to favour a particular supplier. Our commercial interest is aligned with yours.

Built on the belief that access is earned.

The Zonda Group was founded by Tapi Zonda with a straightforward conviction: individuals who work hard enough to afford private aviation deserve advisors who work exclusively for them.

Having identified a structural problem across the private aviation industry — where operators simultaneously advise and sell — Tapi built The Zonda Group as a genuinely independent alternative, where strategy and execution are kept separate and client interests come first.

Based in London with a global remit, The Zonda Group serves a discerning clientele of entrepreneurs, family offices, and ultra-high-net-worth individuals who require transparency, discretion, and uncompromising standards.

"Social mobility does not diminish the capacity for excellence. It sharpens it."
Independent — no fleet ownership, no operator dependency ARGUS and Wyvern safety vetting for every flight Commercial-grade contract negotiation Access to 10,000+ vetted aircraft worldwide London, England · Est. 2026 4-hour response guarantee for all enquiries Fiduciary duty to client interests

hello@thezondagroup.co.uk

Luxury travel and business lifestyle in an elegant setting

Independence is not a differentiator. It is the minimum standard.

“Most private aviation clients are paying 15 to 25 per cent above the true market rate for their flights. They do not know it because their broker has no commercial incentive to tell them.”
Tapi Zonda Founder, The Zonda Group Ltd
“The audit exists for one reason: to put a precise number on what independent advice is worth before you commit to anything. Most clients find that number compelling.”
Tapi Zonda Founder, The Zonda Group Ltd
“You can rebuild a brand. You cannot rebuild a reputation. Every engagement we take on is built around that principle.”
Tapi Zonda Founder, The Zonda Group Ltd
Dramatic sky at high altitude with golden sunset light

Your freedom. Properly managed.

What our clients ask before they begin.

What does The Zonda Group actually do?

We act as an aviation office for our clients. We understand how you fly today, design the right strategy for how you should fly going forward, and then oversee sourcing and management of flights to that strategy — using specialist aviation partners and a vetted network of certified operators. You deal with one relationship; we handle the complexity.

Do you own aircraft or operate flights yourselves?

No. We do not own or operate aircraft, sell jet cards or fractional shares, or depend on a single operator. Flights are sourced and operated through specialist aviation partners and a vetted network of certified carriers. This allows us to draw on a wide pool of options while maintaining a single standard of service and accountability for our clients.

Can you work alongside my existing operators and programmes?

Yes. We can work alongside your existing operators, programmes and advisers. Our role is to help you make better decisions across the whole market — including with arrangements you already have in place — and then supervise execution so those decisions are carried out properly.

Which routes do you cover?

We operate globally, with particular focus on European routes and key international destinations including London to New York, London to Nice, London to Geneva, and across the Middle East and Americas. Our operator network covers 10,000+ vetted aircraft worldwide.

How quickly can you arrange a flight?

We guarantee a response within 4 hours for all enquiries. For urgent requirements, same-day charter arrangements are possible depending on aircraft availability and route.

Who are your typical clients?

We work with a select number of high-net-worth individuals, founders and business owners who require clarity, independence and discretion in how their private aviation is managed. Our entry point is a £2,500 aviation spend audit. Annual advisory membership starts at £12,000 per year.

Begin with an Aviation Strategy Review.

We will review your current flying patterns, analyse your existing contracts and programmes, and give you a clear recommended strategy for the next 12–36 months — including where savings and improvements are available.

Request a Strategy Review
Free Aviation Audit Call Now

Before you go

Most clients using private aviation are overpaying by 15 to 25 per cent. Our audit identifies exactly where — for a flat fee of £2,500. No ongoing commitment required.

Request Your Free Audit